Management studies have acquired a great stature in recent times. As a result, a number of courses focusing on entrepreneurship and business management have emerged. One such popular course is Bachelor of Business Administration (BBA). In this post we would be looking at the various aspects of this BBA and whether you should take it up or not.
What is BBA (Bachelor of Business Administration)?
BBA is an undergraduate course which is available to be taken just after 12th. Most of the BBA courses offered are 3 year courses while some may be even of 4 years. The BBA course is the gateway to a plethora of job opportunities in numerous sectors such as Marketing, Education, Finance, Sales, and Government to name a few.
It is open to all the students no matter which stream or subject combination. So all science, commerce and humanities students can apply for a BBA programme.
There are about 4600 BBA colleges in India. Students who wish to land in the field of management can pursue the BBA course after completing Class 12. The course will help the students learn various aspects of business administration and management through classroom lectures and practical projects like internships. The course will acquaint the students with various aspects of the business administration, market, marketing trends, etc.
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Should you do BBA ?
While no doubt BBA is a great course offering ample opportunity for career development, there are always apprehension about whether one should take Bachelor of Business Administration (BBA) as a course.
One of the argued drawbacks of BBA is its lack of rigour and comprehensiveness. It narrows down the career opportunity in other fields. After 12th most students aren’t in a position to lock up their options. Most of them are still in the exploration phase. In such a situation, taking a BBA course might hamper your future prospects.
However, if have already made up your mind about doing something in the business and managerial field only then you should for sure opt for a BBA degree.
BBA programmes help you acquire management skills at a very early stage. Just after your 12th course, it brings you closer to the world of management and helps you grasp the knowledge of making a business decision like a leader. If you wish to become an entrepreneur, it also helps you think more precisely on different aspects of running a business. It helps you build tactical skills and develop strategic thinking.
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In short, if you are clear about what you want to do, go for a BBA if not, keep your options open.
Advantages of doing BBA
1. It’s a Versatile Degree
A BBA degree is not just about getting a degree for the job you want. There’s a lot more to it. While most degrees, especially at the bachelor’s level, are more about theory, BBA degrees are a combination of theory, practical knowledge application, and personality development. You also learn many different skills that will make you a wholesome professional and set you up for success.
2. Multiple Disciples Covered
In a BBA degree, a vast array of subjects are covered that will make you a knowledgeable professional and give you many options for pursuing a career. The different disciplines covered in a BBA degree are marketing, accounting, human resources management, strategic management, human resources management, and organizational behaviour.
3. Professional Degree
BBA is a completely professional degree that interests students who are serious about getting into careers in business and management. Students can get placed in good companies right after getting their BBA degrees. There is no need for getting expensive masters degrees which pretty much teach you the same things you will learn on the job. BBA holders have the highest employment rate as compared to other bachelor’s degrees.
4. Stepping Stone for MBA
Graduates from all different streams can join the MBA course, but if you are a BBA graduate, you will fare much better than others. BBA is an excellent preparation for an MBA. You are mostly taught the same things, but you delve much deeper into the subject in an MBA. This way, you know the fundamentals well and are better prepared. Also, the MBA is where you have to choose your specialization, so with a BBA, your career path is much clearer to you.
5. High Salary & Benefits
A high salary, coupled with excellent benefits, is one of the main goals of most professionals. A BBA degree makes it possible. With this degree, you open doors to the best managerial and administrative professions where the salary and benefits are the best. You also get promotions much quicker, and when you switch companies, you can get a sizeable increase in pay as well, but that depends on your negotiation skills.
6. Job Satisfaction
When you apply for a BBA degree, you are pretty clear in what direction you want to go. You are choosing to get into business administration and management from the very start. Therefore, you are in the field of your choice and this will get you job satisfaction. Most people spend their lives doing jobs they hate. But this will most likely not be the case with you. Job satisfaction also greatly affects one’s health and outlook on life.
7. Personal Development
As mentioned before, a BBA degree is not just about education, you also learn about personality development. The degree teaches you to be a strong, confident person who is capable of handling teams and run a whole company. You are taught to be a team leader and a good team player as well. You are also taught to be a good public speaker as you have to give a lot of presentations during your BBA education. By the end of your degree, you will be a more developed and wholesome person.
Since BBA is a professional degree, and most students who graduate start working in the professional world, you will have a great network of people working in different companies. These people can open many doors for you regarding better jobs, and more networking opportunities. And you can do the same for them. Networking always leads to better opportunities.
Updated knowledge is one of the best advantages to have, and you get this with a BBA degree. The BBA course is a well-designed course that aims to teach students as much as possible in the business world. The course is also updated according to the latest trends and developments in the industry, giving students a distinct advantage. From best industry practices to the use of technology, BBA students are better equipped with knowledge.
A BBA degree is a lot more affordable than an MBA degree and other business-related graduation courses. Despite being 3 years long, this degree’s fees are not expensive. And in the end, you get complete value for the money you have invested as you get high paying jobs with additional benefits.
Subjects taught in BBA
As said before, BBA is a diverse programme covering various aspects needed to run a successful business. For this, a lot of practical as well theroretical subjects are taught in BBA which come handy in real life business situations.
- Some of the major subjects in Bachelor of Business Administration are Business Economics, Business Mathematics, Principles of Management, Statistics, Organisational Behaviour, etc.
- Even though the syllabus is vast, the course aims to inculcate managerial and entrepreneurial skills in a candidate.
- The subjects may vary depending upon the specialization a candidate chooses, as the BBA Scope increases better by choosing the correct BBA specialization like Human Resource Management, Finance, International Business, Sales and Marketing, etc.
|BBA Semester I||BBA Semester II|
|Microeconomics||Quantitative Techniques – II|
|Principles of Management||Effective Communications|
|India Socio-Political Economics||Cost Accounting|
|Quantitative techniques – I||Environmental Management|
|Essentials of IT||Principles of Marketing|
|BBA Semester III||BBA Semester IV|
|Banking & Insurance||Human Behavior & Ethics at Workplace|
|Indian Economics in Global Scenario||Management Accounting|
|Operations Research||Business Analytics|
|Direct Tax & Indirect Tax||Business Law|
|Human Resource Management||Financial Management|
|Consumer Behavior & Services Marketing||Customer Relationship Management|
|Semester V||Semester VI|
|Strategic Management||International Business & EXIM|
|Research Methodology||Finance Electives|
|Finance Electives||Operations & Supply Chain Management|
|Financial Statement Analysis||Marketing Electives|
|Advanced Financial Management||Entrepreneurship & Business Plan|
The subjects and the semester wise distribution might vary somewhat but more or less these are core subjects taught in a BBA programme. Nowadays, subjects like Digital Marketing and E-commerce are also being taught to equip students with the changing business terrain.
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BBA degree is offered in almost every college and university, but with different specialization options. Specialization helps in deciding which field you want to get it to go ahead with your management career.
BBA in Marketing is a branch of management that deals with the concepts of marketing theories and principles to prepare them for the industry. Students have the option of going for MBA Marketing after BBA Marketing.
BBA Marketing Syllabus is divided into six semesters. The first four semesters cover subjects common to all Bachelor of Business Administration. The last two semesters of this program focus solely on marketing as a specialization. The field of marketing is quite diverse as it applies universally to every industry.
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|BBA Marketing Eligibility||10+2 qualified from a recognized school.|
|BBA Marketing Duration||3 years|
|BBA Marketing Average Tuition Fee||INR 2-6 Lakhs|
|Average Salary (per annum)||INR 3-6 Lakhs|
|Job Profiles||Marketing Executive, Advertising Executive, Sales Manager, Market Research Analyst, etc.|
BBA in Finance is a 3-year graduate level program. The course is divided into 2 semesters. It consists of a total six semesters with each semester lasting a period of 6 months.
BBA in Finance teaches to make informed predictions in insurance and investment. Candidates can do MBA in Finance, post graduate course in finance after the completion of Bachelor of Business Administration.
|Duration of the course||3 years|
|BBA Finance Eligibility||Passed 10+2 with minimum 50% marks|
|BBA Finance Average course fee||INR 2 to 5 Lakhs for 3 years|
|Sectors of employment||NRHM, Public service commission, Railways, Life Insurance, RBI banks, Oil India Limited|
|Average entry-level salary||INR 4 to 5 Lakhs per Annum|
|Top entrance exams (if available)||CAT, MAT, XAT, SNAP|
BBA Tourism covers all the management subjects. The course deals with subjects related to travel, tourism and hospitality management.
The course is not limited to operating tours only, this can cover other aspects also like hospitality management, marketing, finance management, customer service, HR management, travel and tour operations as well.
|BBA Tourism Eligibility||10+2, preferably with Commerce subjects, with a minimum aggregate score of 50%.|
|BBA Tourism Admission Process||Merit-based/ Based on counselling after qualification of entrance test|
|BBA Tourism Course Fee||INR 1000 to 2.55 lacs|
|Average Starting Salary||INR 2 and 15 lacs|
|Top Recruiting Companies||Food Industry Forts/ Resorts, Hospitality Industry, Hotels and Allied Service Industries, Railways, Tour Operators, Travel Agencies, Immigration and Customs Services, Transportation and Cargo Companies, etc.|
|Job Positions||Front Office Executive, Lobby Manager, Tour Operator, Tour Operation Manager, transport Officer, Travel Executive, Travel Agent, Operations Executive, Information Assistant, Visa Executive, and such.|
BBA Supply Chain Management
BBA Supply Chain Management is a 3-year full time undergraduate course.
It covers departments from supplying raw material to the company to delivering the finished products to the customers. For a manufacturing company to augment, the logistics and supply chain department should flow smoothly.
|Eligibility||10+2, preferably with Commerce subjects, with a minimum aggregate score of 50%.|
|BBA Supply chain Manage Admission Process||Merit-based/ Based on counselling after qualification of entrance test|
|Course Fee||INR 20,000 to 7 lakhs|
|Average Starting Salary||INR 2 to 10 lakhs|
|Top Recruiting Companies||Colleges and Universities, Career Vision (Chennai), DIJK Innovations Pvt. Ltd. (Bangalore), Titan Company Limited (Bangalore), CRPL Limited (Mumbai), Chumbak Design Pvt. Ltd. (Bangalore), etc.|
|Job Positions||Warehouse Supervisors, Shipping Coordinator, Operations Manager, Export Sales Coordinator, Export Executive, Logistics Coordinator, Expeditor, etc.|
Scope of BBA
On completion of BBA, aspirants generally opt for MBA. However, candidates can also choose to explore job opportunities in various fields such as banking, urban infrastructure and real estate management, business consultancies, advertising, manufacturing and in Government sectors to name a few. Some major job profiles one can opt for after completion of BBA are as follows:
- Human Resource Executive: The responsibility of a Human Resource Executive (HR Executive) includes ensuring that the strategies, methodology and HR programmes are administered and the objectives of the organisation are consistent with proficient benchmarks, state and government administrative prerequisites and laws. Also, planning, advising on HR strategies and overseeing human asset activities such as enrollment and pay is the key responsibility of an HR Executive.
- Marketing Executive: A Marketing Executive develops official statements and is responsible for promotion for the organisation’s products, conducting and analysing competitive research, and establishing objectives, expectations and results for marketing programmes.
- Marketing Manager: A Marketing Manager collaborates with product managers and aims at executing new/ modified programs for the establishment of improved strategies. Developing market research studies & analyze their finding, making the best use of marketing programs & campaigns for the organisation’s products and services are the responsibilities of a Marketing Manager.
- Sales Executive: The Sales Executive is required to design and implement strategies to increase company sales revenue and expand the company’s base in the market.
- Research and Development (R&D) Executive: A R&D Manager directs and manages the development & research programmes of an organisation in order to meet the needs of the organisation. Measuring the scope of research projects & making sure that they are delivered on time within the stipulated budget is the role of an R&D Manager.
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